Popular Commercials and Bread and Circus

Commercials today sometimes depend on the past for music that relates and appeals to all types of people. Whether the purpose for using the music of the Baroque Era is one for advertisement that doesn't quite make sense, or for demonstrating a unique purpose through a touch screen, you can be sure that the classical music usually is known by everybody.

The first example I have is for Tokyo Gas, a company that is a
"Supplier for natural gas for residential and business consumption. (Google)"
The commercial itself is a bit confusing, especially since I don't understand Japanese. Basically, Beethoven (or a look a-like) comes out of a mans closet and sings the first four notes of his very well known song. He then proceeds to take a shower and then play the piano a little bit. I'm sure it makes sense to Japanese speakers, but it doesn't quite make sense to me.

The second video that uses one of Mozart's famous song, is a lot more understandable. It is a commercial for an LG Cookie touch phone, and the main part that we are looking at deals with a girl touching the screen, like she's playing the piano, and playing Mozart. It is really a very good way to show that this phone is 100% touchable and that is what makes it unique. 

One example of a current Bread and Circus (free entertainment to prevent turmoil and revolutions) is the Olympics. I think it is sort of a worldwide Bread and Circus, to bring all the countries/nations together and give them something entertaining to keep a certain peace. That may be why it is recurring, every 4 years, to make sure that we don't forget about other countries and people.